Media image of Slovak migrants in Great Britain
DOI:
https://doi.org/10.15633/sce.01102Keywords:
media image of a country, Central and Eastern Europe, qualitative analysis, SlovakiaAbstract
Central and Eastern European labor migration to the United Kingdom has been one of the major EU phenomena for decades (depending on the time of the accession of specific countries to the European Union). However, the countries of migration origin tend to reflect the experience of migrants rather than the experience and attitude of the hosts. This paper attempts to capture the perspective of the host country through media articles on the topic. It analyses the media image of Slovak migrants, including Slovak Roma, but captures this specific issue only in a given context. It is based on extensive research of the media image of Slovakia in British dailies on a sample of 481 texts from five periodicals (Daily Mirror, Daily Star, The Daily Telegraph, The Guardian, The Financial Times) in 2010–2014. Applying the combined method of quantitative and qualitative analysis, we observe the tonality of the published articles, the present stereotypical depictions and especially specific thematic frameworks of the image of Slovakia (Slovak migrants).
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