Human’s idenity in the pedagogical context of modern mass media technology

Abstract

Modern media became a mass phenomenon which causes a pressure on how the world is viewed by spectators. This leads to generate new cultural view of reality. In the same time the spectator becomes the creator of this reality. In the context of the role of the media the question arises, if the man in the world of omnipresent „supervision” can still be free. In the context of modern socialisation, especially young generation, which develops in a much different manner than it was before, it seems that its necessary to ask a question how maas media shape and affect human identity. It wasnt so long ago when people got their cultural patterns from other people in their nearest surrounding, from the familly or national community. Now a days, information systems are often compared to natural forces which create new shapes of society. From the pedagogical point of view the most important element is to keep monitor failures and mistakes of bad usage of mass media. Its about preparing human to handle mass media and to cowork in creating them.