Restraint in the Consumer Society
DOI:
https://doi.org/10.15633/lie.2345Keywords:
moderation, consumption, excess, societyAbstract
In the structure of consumer society there is lack of space for moderation and the Golden mean. It is galloping consumption that drives society and the economy. Rapid technological development, globalization and GDP growth give rise to joy. However, in such sketched mechanisms, another problem is emerging – excess, excess. Consumers must continue to participate in the race, as they will not be subordinated to dominant trends, will push them to the margins of society.
The aim of the paper is to try to outline the problems associated with the desire for moderation in consumer society. On the example of Zygmunt Bauman, Alan Aldridge, Tomasz Szlendak, the sufferings of a consumer trying to live in society, but at the same time secretly striving for moderation, will be presented. Adel Cortina’s theory of imperatives is also presented in the speech as a possible recipe for excessive consumption and the associated environmental degradation.
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